Cigar.com
Cigar.com - your desktop tobacconist!
Cigar.com was an acquisition strategy which occurred over two stages. The domain, Cigar.com was acquired, then we acquired an online retailer operating company in Cleveland, Ohio. The operating company was relocated to the Chicago, Illinois area, where the company underwent a dynamic transformation from struggling e-tailer to online powerhouse within the cigar industry. We executed a massive merchandising program which had a superb inventory turns. During the project, we implemented the following: cigar of the month club program, sales team, wholesale program, two stand alone cigar brands, several house-blend cigar lines, physical catalog, and countless other activities to make Cigar.com the ideal acquisition target within the industry.
Cigar.com was successfully acquired by a group including one of our largest competitors and a private equity firm.